Simon Jordan insists the Premier League should force all clubs and players to boycott social media if it is serious about battling racism.
Several high-profile top-flight players, including Marcus Rashford, Anthony Martial and Reece James, have suffered vile racial abuse online this season.
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And former Crystal Palace owner Jordan says Premier League clubs and players should ‘make a sacrifice’ by coming offline if it leads to positive change.
He told talkSPORT: “The ideal scenario would be for the Premier League to say, ‘we’ve had enough now. We want all the clubs, all the players to come offline. We’re going to take millions and millions of traffic out of the event’.
“It’ll make a noise and the media will pick it up and it’ll start to get momentum. If you really dislike this as much as you say you do, then have the courage of your convictions that affects yourself as much as people are affecting you.
“By coming off social media, you take away some of the commercial opportunities for yourself, you take away some of the ability to leverage your reputation and your brand, but this must mean something to you.
“So if it must mean something to you, you have to make a sacrifice. You shouldn’t have to, but in this world sometimes you do have to.”
Last week, Arsenal legend Thierry Henry has taken action into his own hands by deleting all of his social media platforms in a protest against racism.
However, former Man City and England midfielder Trevor Sinclair believes football ‘missed an opportunity’ to follow Henry’s lead.
He said: “It’s a missed opportunity from players, from football clubs, from the governing bodies.
“I feel everyone could have taken that same stance. I understand there are jobs involved when you’re talking about football clubs.
“But this was an opportunity for football as a whole to go against social media and what social media is allowing with racism and hate on platforms.
“If enough of football did come off social media, it could start a domino effect and it could be a catalyst to other sports.”
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