Wednesday, May 12, 2021

Lord Alan Sugar reveals he warned Tottenham chairman Daniel Levy over joining controversial European Super League – ‘The fans are more important’

Lord Alan Sugar has claimed he warned Tottenham chairman Daniel Levy against joining the European Super League.

Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Spurs all pulled out of the controversial breakaway competition, just 48 hours after joining it amid severe fan backlash, last month.

Levy has faced backlash from Tottenham fans for the club’s involvement in the European Super League

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Levy has faced backlash from Tottenham fans for the club’s involvement in the European Super League

Former Spurs chairman Sugar dubbed the failed European Super League ‘a joke’ as he revealed his warning to Levy.

He told Wednesday’s White and Jordan on talkSPORT: “I’m delighted that all of the [Premier League] clubs pulled back.

“Tottenham, my club, what they did was say, ‘hold on a minute, include us, please. We’re a big club, we want to come in, so don’t just leave it as the Manchester clubs, Liverpool, Chelsea and Arsenal, we want to come in’.

“I spoke to Daniel Levy and I said to him, ‘Daniel, this is not a good idea. You have an opportunity here of being magnanimous and pulling out and saying the fans don’t want it, so we’re going to come out’.

“It’s an absolute, total joke and an example of the Americans trying to take over our game.”

Lord Sugar spent nine years as Tottenham chairman during the 1990s

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Lord Sugar spent nine years as Tottenham chairman during the 1990s

Lord Sugar insisted the fans were more important than any amount of money in his conversation with Levy.

He added: “All I did was send him a WhatsApp message.

“We communicate quite a lot with each other on certain things. But I said to him, ‘the fans are more important’.

“In our game in England, we’ve got enough money. There is enough money being thrown at the league by the various TV companies, overseas rights, UK rights.

“You’ve got Amazon, BT Sport, Sky, the BBC. Quite frankly, what they [the clubs] need to do is come up with some solution of how to tailor what they pay for transfers and wages.

“I know it’s an old, old story, but what can you do?”



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